Une troisième lecture à Seth, qui a été beaucoup moins passionnante pour moi. Peut-être car je suis déjà un leader ? :-P

Pour les gens qui n’ont fait que suivre jusque là, Seth Godin explique comment vous avez toujours l’occasion d’être un leader, qu’il y a toujours des gens qui attendent que quelqu’un les rassemble autour d’une passion, idée ou cause qu’ils partagent.

Alors si vous ne connaissez pas la sensation et que ça vous tente…

Seth GodinL’auteur : Seth Godin

Seth Godin is the author of nine international bestsellers, most recently the New York Times bestseller The Dip. His other books include Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big. He is also the founder and CEO of Squidoo and the most popular marketing bloggers in the world.

Rendez-vous sur le site officiel de Seth Godin et cliquez sur sa tête pour consulter son blog.

 

Seth Godin - Tribes: We Need You To Lead UsLe livre : Tribes: We Need You To Lead Us

Piatkus Books, novembre 2008
160 pages

Présentation de l’éditeur :

Without leaders, there are no followers.
You’re a leader.
We need you.

In this fascinating book, Seth Godin argues that today everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things. And yet too many people ignore the opportunity to lead because they are « sheepwalking » their way through their lives and work, too afraid to question whether their compliance is doing them – or their company – any good.

Tribes is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

Le livre sur Amazon.fr